Despite being a crucial aspect on each and every website, it’s an open secret that everyone hates filling forms on the web.
But the question arises…
Why these online pages bearing forms are being hated? What makes them so annoying?
The answer is somewhat pretty simple and straightforward. In brief, it’s the result of the poor designing and inappropriate placement that is the main culprit. Today, in this article, you will learn how to design and create online forms for having an excellent user experience.
How to Design & Use Forms in Terms of Better UX?
Most of the online interactions have happened with the online forms and it becomes indispensable for any kind of online business. Hence, if you have an online business you need to take care of designing and be aware of the best usage of forms.
Before going on to the deep, let’s make a list in a tabular format:
Now, have a look at the tactics
⚡ Design-Authentic Forms
Most of the forms are boring because they are designed in such way that very often they are misunderstood by its users. It’s necessary for you to make your users know the purpose of the form. Moreover, users don’t tend to provide information about themselves, in that case, you need to ensure that the information they provide is safe and how it will be used by you.
While designing forms, you can deploy Google Captcha or Goggle reCAPTCHA as they prevent web forms to be manipulated by spamming. You will see that the result of being spammed will remove and most importantly the users will feel comfortable to fill out the forms. ⏫
⚡ Keep Your Form Simple and Straightforward
Simplicity has the power to feel anyone authentic. Same things work here for designing a web form. Try to simplify the web forms and make an easy and simple way of communication. Make a study and if needed go for brief research of which makes the form a hindrance to its users.
There are studies that indicate the user’s apathy on submitting the information into the form. It means you are likely to have a risk of losing your conversion if the form isn’t designed and managed properly. That’s why it would be wise to keep the form remain looks simple and easy to fill up. ⏫
⚡ Ask the Most Relevant Questions
To ensure the user’s interest about filling forms, ask only for what you truly need so that they will not get bored. This is the prior thing that should implement right away to have a better UX. Make it minimal to get the maximum result.
One thing, you must remember while designing a form that is the length of forms, because the length is something which is proportional to the drop off rate. That means the longer forms you stick on your site, the higher the drop-off rate. Once, Neil Patel disclosed in one of his articles where he said that he was able to increase the conversion by 26% by removing only a single form field from his contact form. So make sure that your contact form comprises of the most relevant asking. ⏫
⚡ Provide Alternate Options
While you provide users a way to sign-up on your site, keep one or more alternate ways to make this happen. This will definitely increase the interest of your users to fill out the respective form.
The best ways to provide alternate options is to allow your users to log in through Google, Facebook, Twitter, or it can be other media. Overall, you can define the idea as “less is more” philosophy that you need to put into practice while you designing your forms. ⏫
⚡ Creating Multi-Steps Forms
Designing and creating multi-steps forms could be another great way to increase user engagement and make forms less aggravating. This means splitting forms into multiple steps ensure the less boringness while filling out the form.
While designing to create a multi-step form, try to keep only 2-3 fields in the first steps. In addition to this, the progress bar of the form motivates users to complete the whole form filling process as well. This will not create any destruction while filling the form. ⏫
⚡ Inline Form Validation
Your online forms should be designed in such a way that ensures to collect the most valid information from your users. For instance, we can say, if someone provides misinformation, the form will show a red signal upon the mistake. This event ultimately boosts up the user’s sentiment regarding form filling.
There are a number of benefits if you place the validation within the form. Some of them are given below:
- validation helps users understand the errors while filling out the form. This ensures the accuracy of data they provide using the form.
- It also provides a sense of confidence among the users. Successfully completed form filling presents thumbs up with encouraging visual feedback.
- Senders send accurate and valid information, at the same time, the recipients also get authentic data. ⏫
⚡ Placing Forms Accordingly
After designing and creating the form, now, it’s time to place that form in the right position. This will increase the users engagement and help to get the right people to trust the services you provide.
Some statistics show that engaging time usually peaks when you place the forms in the top position. This grabs the attention of your users in the first place when they visit your website. Hence, maintain proper placement of your web forms that facilitate user-engagement on your site. ⏫
⚡ Set a Strong Call to Action
Statistics show one surprising fact that 72% of B2B marketers don’t have a call to action on their interior pages. Make sure that you have a strong and catchy call to action. Keep in mind when designing a form that CTA is a tipping point in between conversions and bounce rate.
A suitable CTA ends up with tons of clicks on it because it compels users to click on it. Moreover, too many CTA also get people confused and you need to be sure of what you are offering about and the copy of CTA has to show it.
Overall, the size, color, and text of the CTA have to be significant so that it can create an impact. You can align CTA with your brand voice and tone. Try to create a sense of urgency that can create an impact on gross users. ⏫
⚡ Label Placement
Labels tell users about the information what they need to put into the input field. Basically, they are positioned outside the form field. Label placement doesn’t have any definite answer where and how to use it. It mostly depends on the situation.
Form designer can hide the label to animate forms in place of using placeholders. But the most common is to position outside the form field. You also can align the label to get more attention from the users. The left justified label usually gets more attention from the users. So, make sure that you have designed form label accordingly. ⏫
⚡ Adding Autofill
Consider the auto-fill if the users are already registered with your services in the relevant fields. This will save times and unnecessary burden you may face when filling any particular form.
You also can autofill some input fields using the geolocation. This will helps them to fill out the form rapidly. In this case, make sure all the input fields available for customizing and provides them the maximum control while they are filling the respective form. ⏫
⚡ Column Layout & Section Alignment
Studies regarding eye-tracking have shown that single-column forms are better than multi-column forms. Generally, we tend to fill out the form as we scroll down a website: moving from top to bottom, and this is the way we are focused on the contents we go
In this case, a form with multiple columns can lead users astray and make them distracted from the contents. A form with parallel columns may break the flow and interrupt but keeping it single layout may be the more convenient. Moreover, the single-column form is faster to complete and it raises the confidence level up to 95%. ⏫
⚡ GDPR Friendly Form
Make your form GDPR friendly so it will comply with the regulation of GDPR. This is one of the most important aspects of these days and will secure your business from being affected by EU law.
Though it’s not apparent that how you can be affected by GDPR, it may be the source of a destruction for any kind of organization. Make a proper study regarding this or you can consult with expert who are dealing with GDPR.
Apart from the above-mentioned issues, there are some other issues as well to consider for having a better UX on your website. Let’s take at look at the listing below:
- Some statistics show that placeholders on the form fields often hurt usability, sometimes this can make the complicated the form filling process. But sometimes it could be a great choice to keep the only placeholder in place of field label. It depends on the situation. For instance, in the case of newsletter subscription, we can use only the placeholder instead of a label.
- It’s not needed or necessary to keep both label and placeholder simultaneously.
- If needs, label and its field should be grouped visually to make thing transparent to the users. In this case, be careful about the loose padding means you need to place two fields in the equal distance.
- You can emphasize the autofocusing for highlighting the starting point. This will help the user to start off properly.
- Capitalized letters are hard to read; it would be wise to write the label in the combination of both. Sometimes button texts can be written in capitalized words.
- The button is something that is meant to take the user’s direct action. Hence, button design should take into special consideration. The button should be designed and created after attaching the fields.
- Don’t forget to incorporate the masked input to make the form filling easier.
- It’s wise to use a radio button instead of using a dropdown menu. This will speed up the form filling process. It makes the form filling procedure easy and smooth.
- Keep a password preview option or opportunity for users to check their information before pressing the submit button. In this case, you also notify users about the pressed caps lock button as well. ⏫
Forms are one of the most indispensable parts of a website. That’s why designing forms and then and creating could be the crucial aspect of having a sound UX on your site. Before designing forms you need to see things from the user’s perspective.
Make all the form clear from start to end and provide users relieve to fill out the entire form. Make a proper study from the relevant resources and put the best effort you need to have. As forms are the important part of the conversion achievement, so make sure that users are able to get through them quickly and smoothly.
As forms are the critical part of your website, you need to be careful about designing and creating them. While designing forms it’s always important to drive A/B testing and inspect all the current marketing trends. Also, you should make sure that all the forms you have created are mobile friendly. In fine, it can be said that if you follow the aforementioned information that I have mentioned in the above, definitely it would be the best bet for your website.
As my recommendation, if you want to use any WordPress form builder plugin, make sure that you are using WP Fluent Form to improve your UX in WordPress. I hope this article helped you much to know more about designing forms on your site to improve site UX. If you have any query regarding the context, let me know your concern by leaving a comment in the below. Hopefully, I will get back to you shortly.
Some Cool Recommended readings: