When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch By definition, a brand equates to a collection of ideas intended to set the products […]
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Digital Marketing: Advantages and Disadvantages
Over the past two decades, marketing has taken a digital form, and with the widespread use of the internet, it has evolved into digital marketing with its own unique identity. Digital marketing is performed on websites, search engines, email, or social media platforms where a mass audience gets aware of a brand or product. If […]
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Marketing Tactics vs Strategy: What’s the Difference?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu Strategy and tactics are two essential elements of marketing success. While they sound awfully similar and may seem like a doppelganger of one another, they’re not quite the same thing in a marketer’s eyes. It’s like […]
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10 Tools To Run Proper Fundraising Campaigns Online
Fundraising for a noble cause is always welcoming to people. But starting the campaign can be a bit overwhelming at first. With mass people leaning on digital platforms, raising funds has become more complex than ever. Running a non-profit organization involves a significant portion of time on fundraiser planning. These include pushing the campaigns on […]
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Top 10 SEO Mistakes You’re Probably Making
Do you often get confused about why your blog isn’t ranking in Google searches even after using the hottest focus keywords? The reason is simple. Basic SEO practices are just not enough to keep up with the Google search engine algorithm these days. As a lot of site owners, you are making some errors that […]
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Ultimate Guide to Conversion Funnel Optimization
If you are an online business holder, you already have created a conversion funnel in the process. So, don’t be intimidated hearing the words “conversion funnel.” Having a marketing funnel is common and happens automatically when running businesses. But optimizing the conversion funnel is the main challenge. But don’t you worry! Because this blog is […]
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18+ Common Email Marketing Mistakes You Should Avoid
When it comes to marketing a business online, email marketing is a very powerful component. It’s the quickest and easiest way to turn your subscribers into customers. But you’re probably making common email marketing mistakes you haven’t realized yet! Before we jump into the details, we first have to start with the definition. What is email […]
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Best Social Media Tools For Small Businesses
Are you looking to level up your social media game? Want to use social media as an accelerator for your business? To achieve success on social media, you need the right tools for your business. This post can be very helpful for your business if you are an online business owner or an eCommerce owner. […]
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26+ Best Educational Technology Tools for 2023
EdTech tools, short for educational technology tools, are becoming the staple of digitalized classrooms. Technology has revolutionized the field of education, providing new tools and resources to improve teaching and learning. Using such tools, learners and masters can support and enhance various educational activities, from providing access to online resources to delivering online courses. In […]
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Lead Generation With CTA Button: A complete guide with examples
In the world of digital marketing, converting visitors into leads or even leads into customers can be a considerable challenge. But this challenge can be dealt with properly with the help of a good call-to-action button or CTA. If you work at a digital marketing team, you’d know that any marketing team’s main challenge is […]
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Things You Should Know About BFCM Sales | Complete BFCM Checklist
It’s never too early to start planning for Black Friday and Cyber Monday (BFCM) sales! And to be honest, there’s not much time left anyway if you’re gonna start now! BFCM is the time when people do the wildest shopping and nearly grab anything that’s on sale. It gets crazy in the online store side, […]
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10 Spooktacular Halloween Campaign Ideas in 2022
As summer fades, people expect candy, costumes, decorations, and pumpkin-flavored everything. Because Halloween is on the way. But for business owners, Halloween is a big opportunity in terms of engagement and sales. Big brands roll out spooky Halloween campaign ideas to trick competition and treat customers. If you’re looking for some ideas to boost your […]
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The Ultimate Marketing Technology Stack for 2022
Marketing technology refers to any kind of product designed to improve marketers’ lives and business ROI. Marketers in any industry and niche can leverage marketing technology to improve numerous aspects of the business. The most obvious reasons to build your very own marketing tech stack are as follows. Why does your business need a Martech […]
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Twitter Marketing 2022: How & Why
Maybe to some of you, Twitter suddenly became more exciting after Elon Musk made a move on this social app. But Twitter has been popular forever. Twitter for marketing, socializing, or raising your voice against something; It’s nothing new. The little bird app, Twitter, is simple to use, and the whole concept of hashtags most […]
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What is Marketing Automation and How Can It Benefit Your Business?
In the age of digitalization, implementing automation has already become a best practice. According to Cision, the digital marketing automation industry will reach almost $8.5 billion by 2027. To understand which areas of business you can improve, you need to determine what marketing automation is. Let’s analyze what is marketing automation, how it works when […]
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