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Marketing

10 Open Source Marketing Automation Tools for Business Success

In the modern business landscape selecting the right tools and techniques for marketing is crucial since it’ll shape the future of your business.  So, when it comes to selecting the right open-source marketing automation tool for your business, it’s a matter of automating efforts, boosting marketing efficiency, and saving time. However, identifying the right marketing […]

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Successful Brand Building 101

When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch By definition, a brand equates to a collection of ideas intended to set the products […]

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Digital Marketing: Advantages and Disadvantages

Over the past two decades, marketing has taken a digital form, and with the widespread use of the internet, it has evolved into digital marketing with its own unique identity. Digital marketing is performed on websites, search engines, email, or social media platforms where a mass audience gets aware of a brand or product. If […]

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Marketing Tactics vs Strategy: What’s the Difference?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu Strategy and tactics are two essential elements of marketing success. While they sound awfully similar and may seem like a doppelganger of one another, they’re not quite the same thing in a marketer’s eyes. It’s like […]

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10 Tools To Run Proper Fundraising Campaigns Online

Fundraising for a noble cause is always welcoming to people. But starting the campaign can be a bit overwhelming at first. With mass people leaning on digital platforms, raising funds has become more complex than ever. Running a non-profit organization involves a significant portion of time on fundraiser planning. These include pushing the campaigns on […]

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Ultimate Guide to Conversion Funnel Optimization

If you are an online business holder, you already have created a conversion funnel in the process. So, don’t be intimidated hearing the words “conversion funnel.” Having a marketing funnel is common and happens automatically when running businesses. But optimizing the conversion funnel is the main challenge. But don’t you worry! Because this blog is […]

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26+ Best Educational Technology Tools for 2023

EdTech tools, short for educational technology tools, are becoming the ​​staple of digitalized classrooms. Technology has revolutionized the field of education, providing new tools and resources to improve teaching and learning. Using such tools, learners and masters can support and enhance various educational activities, from providing access to online resources to delivering online courses. In […]

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10 Spooktacular Halloween Campaign Ideas in 2022

As summer fades, people expect candy, costumes, decorations, and pumpkin-flavored everything. Because Halloween is on the way. But for business owners, Halloween is a big opportunity in terms of engagement and sales. Big brands roll out spooky Halloween campaign ideas to trick competition and treat customers. If you’re looking for some ideas to boost your […]

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The Ultimate Marketing Technology Stack for 2022

Marketing technology refers to any kind of product designed to improve marketers’ lives and business ROI. Marketers in any industry and niche can leverage marketing technology to improve numerous aspects of the business. The most obvious reasons to build your very own marketing tech stack are as follows. Why does your business need a Martech […]

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