It’s pretty hard to surf on the web these days without coming across any online form, especially when you are on any business website. There are various types of contact forms on the web like Contact Forms, Order Forms, Enquiry Forms, Signup Forms, Surveys Forms, Questionaries and more. Well, unless you’re a developer, then installing a form builder plugin can be your best bet in serving this particular purpose.
When it comes to adding the form on your WordPress site, usually there are a plethora of options out there in the market to choose from. This isn’t much surprise that a contact form has become an essential feature for almost all websites.
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However, something like ever-popular and free Contact Form 7 plugin should take care of your basic needs but if you want to add more functional features and more advanced forms on your site, you will definitely need to explore more commercial plugins like WF Fluent Forms, Gravity Forms, Ninja Forms, WP Forms that could make it able to happen in a better way.
To help you in making a decision, I am taking you to look at two excellent form builder plugins for WordPress. In this article, I will be comparing two robust commercial form plugins: WP Fluent Forms and Gravity Forms.
Before starting the discussion, you must know that Gravity Forms has been around for longer than WP Fluent Forms. And most importantly, during this time, it has earned a solid reputation as the go-to premium WordPress form plugin.
However, WP Fluent Forms has been garnering features and functionalities since its release on 12/26/2017. The plugin is defining its user interface to appear as a worthy-contender, though the plugin still seems underrated in the marketplace.
Standard Features that a Quality Plugin Should Have
To consider a quality plugin, both the plugins should bear standard features that a standard plugin requires. Now, I am listing the standard features that every form builder should have to make it a complete product. Have a quick look at the features of a standard form builder.
➡️ Ease of Use
➡️ Input Fields
➡️ File Upload
These are the key features of the core WordPress form builder that every person should consider before purchasing any form builder plugin.
Basically, the form offers a direct way of capturing information because using a form, you can ask for particular details rather than just stating like “Provide your information”. This is a perfect method of collecting data from your users and also a way of making bondage with your consumers.
But the question is how can you create and manage these types of form on your WordPress site?
But before getting into the head to head comparison details between these two most extensive WordPress contact form builder plugins, let’s figure out on what basis you could examine a form builder to be a perfect one.
Gravity Forms vs WP Fluent Forms: Points of Comparison
First of all, you should know that it’s no surprise that both Gravity Forms and WP Fluent Forms are packed with features. Both plugins provide a good number of features and functionalities. Here is a quick comparison of the key points of the two plugins.
|FEATURES||GRAVITY FORMS(Premium)||WP FLUENT FORMS(Freemium)|
|Drag & Drop||✅||✅|
|Free Input Fields||❌(0) [free]||✅(25+) [free]|
|Advanced Input Fields||✅(Total 15)||✅(Total 12)|
|Manage User Submission||✅||✅|
|Email Submission Data||✅||✅|
|Form Submission by Ajax||✅||✅|
|User Registration||✅(Extra Add-ons)||✅|
|AWeber Integration||✅(Extra Add-ons)||❌|
|Country List Field||✅||✅|
|Advanced Post Creation||✅(Extra Add-ons)||✅|
|Trello Integration||✅(Extra Add-ons)||✅|
|Multiple Select Fields||✅||✅|
The above comparison table shows comparative data of both form builder plugins that make you able to make a decision.
Features in Details (Gravity Forms vs WP Fluent Forms)
Though both the plugins are comprehensive tools for building forms in WordPress, still there are a number of key differences in their offerings. Let’s get started by describing the features of a standard form builder in terms of both plugins.
*️⃣ Ease of Use
WP Fluent Forms is a smart form with ease of use and it’s the most beginner-friendly form editor as I have stated earlier. The interface of the plugin is easy to use for its users. You don’t need to hire someone or you don’t need to consult with anyone about its usage.
In the admin section, there is a preview part that allows you to track the changes you make when you configure the table. This part allows you to make perfection on the customization of form creation.
Drag & drop facility of the form plugin allows you to add any kind of field and you can remove easily as well. Using WP Fluent Forms you can easily swipe or rearrange the input fields on your tables.
WP Fluent Forms provides you precise documentation to make your usage easier. A wide range of precise documentation has given on the website. Here is the link to the documentation given below.
📄 Have a quick look at WP Fluent Forms Documentation.
Gravity Forms also provides a drag and drop facility for its users’ ease of use. Moreover, there is a bit learning curve when using Gravity Forms.
In Gravity Forms, there aren’t any pre-built form templates that can be used by a single click. If you want to use Gravity Forms, you need to add them manually; meaning you have to add every form field one by one.
In the Gravity Forms, you will not have the ‘ Preview’ option on the same page to track your customization. Therefore, you have to always click the preview button to view the changes
WP Fluent Forms is a feature-rich contact form plugin that allows you to create any kind of simple to advanced forms easily. There are tons of features available in the WP Fluent Forms that are completely free of cost. Let’s have a look at a few of the most notable features that make WP Fluent Forms the best contact form plugin available in the market.
From the above discussion, we have come to realize that WP Fluent Forms provides a more friendly interface than that of Gravity Forms provides.
*️⃣ Input Fields
There are 30+ input fields that can be used to create any kind of form using WP Fluent Forms on your WordPress, but you can get 25 from them as a basic input field. You can get that some important features available in WP Fluent Forms, and you can get the same from Gravity as well.
You can use drag and drop functionality while using the input field or just can click on the respective field then the input field will automatically be placed on the selected space.
In this case, the Gravity Form also provides you with the same functionality all the way. It also has the 43 fields in total but 12 as standard basic input fields and the drag & drop facility you can have while using the plugin.
So, here in this part of the comparison, you can see that WP Fluent Forms is providing more basic fields than that of Gravity Forms provides. Moreover, all the basic fields of WP Fluent Forms, you can get totally free of cost and you can’t get any of the fields for free. So it can be said that WP Fluent Forms wins the race.
*️⃣ Advanced Fields
Though both the plugins meet the advanced features they have some dissimilarities. You can get more basic input fields than the standard fields of Gravity Forms. You can get more Here is the head to head comparison for advanced fields in a comparative structure.
|Advanced Features||Gravity Forms||WP Fluent Forms|
|Two Column Layout||❌||✅|
|Three Column Layout||❌||✅|
While WP Fluent Forms provides 12 most important advanced form fields and the maximum you can get for free. In contrast Gravity Forms provides 17 advanced input fields as an advanced field bit again all are premium. Here, in this section, the result is a tie.
*️⃣ Conditional Logic
This is a magical feature that makes your form dynamic in type and you can collect most relevant information using this feature. Interestingly, both the form plugins contain this powerful feature.
With Conditional Logic, your form will dynamically change based on your selections or criterions the user makes while they filling out your created form. This feature is also helpful when you want to create a smart survey form and change questions on the basis of feedback provided by your users.
In this case, the WP Fluent Forms provides you a smart way to meet up the feature on your form. You can learn more about the Conditional Logic on your form going through the documentation of the WP Fluent Forms.
You make things very smooth and dynamic using this feature. But the thing is, using WP Fluent Forms, you can have such a feature in a handy way.
You also find the same credential from the website of the Gravity Form that makes you able to understand the whole process.
For instance, you may want to send a user to a different page or display different information to them based on what they submit within the form. Both the forms plugins provide a decent service for the conditional logic. Again, in this section, the result is a tie.
*️⃣ Integration with Services
WP Fluent Forms allows you to have external integrations with different email marketing service providers. You can integrate your form with MailChimp, and Slack using WP Fluent Forms without adding any pro-Add-on. You also can have an opportunity to integrate your form with the ActiveCampaign, Campaign Monitor, GetResponse, iContact, Zapier and webHook using the WP Fluent Forms using a pro-add-on. Installing a pro-add-on is enough to get all those features and functionalities. In this way, you can get all the features and services simply by using the plugin.
On the other hand, if you want to integrate these email marketing features with the Gravity Forms you have to individually install additional add-ons and if you integrate services like Zapier, you also need to include an
In this part, we see that integrating any kind of service with WP Fluent forms is way more easy and cost-effective than that of Gravity Forms. Using WP Fluent Forms, you can get MailChimp and Slack for free and you can add more services by purchasing premium features. In this case, you don’t need to buy additional add-ons to get all the services. In Gravity form, you need to add additional add-ons after purchasing the plugin. So it seems that here in this portion of the text, WP Fluent Forms wins the race.
*️⃣ Entry Management
Entry management is one of the crucial features of a form builder. Basically, the Entries page enables you to browse all entries generated by form submissions through users. From this screen, you can browse, sort, and adjust your entry with a diversity of options. Entry management is pretty required for having compliant with the GDPR.
Both plugins provide the same facility in a bit different ways. Using WP Fluent Forms, you can have a bunch of options for managing your form nicely. You can filter, edit, delete the items using the Entries pages.
WP Fluent Forms offers an easy way to manage thousands of entries. With it’s a
On the other hand, Gravity form does the same job almost in the same way. In the Gravity Form entry pages, you can have a filter toolbar, entry quick toolbar, and entry actions. You also can use the bulk actions to apply for the multiple entries at once.
You need to select the checkbox next to each entry item to make a change in a specific part of the form. You also can pick and choose which columns should appear on in the list.
*️⃣ Pre-built Templates
In WP Fluent Forms, you will get multiple pre-built templates out there. When you open the plugin, simply you will get there along with the customized form creation option. You can get the pre-built form like general Contact Form, Support Form, Event Registration Form, etc using the form plugin.
On the other hand, Gravity Forms doesn’t provide such types of pre-built options for its users. You need to put form fields manually even to create a simple form here.
*️⃣ Mobile Responsiveness
In today’s world, mobile responsiveness is the demand of time. We know that without a mobile responsive attire, any product like form builder can’t prove its worthiness. Both the plugins WP Fluent Forms and Gravity Forms are responsive in type. They both are worth enough to provide you a responsive outlook.
*️⃣ Spam Filtering
Both WP Fluent Forms and the Gravity Form provide you with spam filtering facilities that make your form more secure. Using WP Fluent Forms you can have options like Google reCaptcha, Simple Captcha facility while Gravity Forms also provides you with the same features with more options in WordPress.
Apart from reCaptcha, Gravity Forms also provides your various options for spam filtering like a honeypot, Akismet in their spam filtering options. Here, in this portion of the text, Gravity Forms wins the race.
*️⃣ File Uploads
The File Upload field permits form users to upload a file with their form submission. You may limit what type of file a user may upload via the properties tab.
This is one of the most demanded features of a contact form. You can enable your users to upload files using the WP Fluent Forms and Gravity Forms. In WP Fluent Forms, you can get upload different type of file formats.
Gravity Forms also allows you to include different types of file formats using your forms.
It’s a must obvious issue that most of the companies nowadays add this feature on their respective websites to collect resumes from their visitors. Both form plugins provide you the same facility to the user. After analyzing the portion of the text it seems that the result is a tie.
*️⃣ Layout Features
Layout features are truly outstanding in the WP Fluent Forms. Its easy and user-friendly layout system can navigate you to create an enchanting form. You can select the Label Alignment in three segments and these are “Top”, “Left” and “Right”. What is more, a user can set the help message position as he wants. Asterisk position can be set and modified according to requirements.
However, the form layout system is somehow different in Gravity Forms. Surely it will be critical for entry-level users in somewhat. Because it does not offer all layout options in the same way.
Using Gravity Forms you need to install an additional plugin for customizing the form layouts of your forms. So, any amateur form user could face difficulty to arrange the layout. It means you can not bring many modifications to the form by using the layout system.
After a discussion, it can perceive that WP Fluent Forms is the win in this section because you don’t need to add extra plugins for this purpose.
*️⃣ Multi-Column Layouts
One of the most notable features of WP Fluent Forms is its multi-column feature. Using this field you can add multiple columns in your form by default. You don’t need to install any extra plugins or
On the other hand, Gravity Forms plugin doesn’t provide you such an amazing feature by default. If you want such a facility using Gravity, you need to face extra hassle installing another plugin maned Styles & Layouts. This is somewhat tedious to use any kind of website.
Again in this section, WP Fluent Forms wins the race because of reducing the extra hassle of installing additional plugins.
*️⃣ Documentation & Support
So far WP Fluent Forms is well known for its awesome documentation and dedicated support. All the features and functionalities are described precisely on the documentation part of the plugin. In the documentation part, you can have a detail explanation for each feature.
Gravity Forms, on the other hand, also provide extensive documentation and their support is distributed according to the license purchased by the users. The elite license gets much priority support, and other licenses have one year of ticket-based support.
As both the plugins provide the quality supports and the result is a tie here.
*️⃣ Licensing & Pricing
The good thing is that the WP Fluent Forms plugin is a freemium plugin that also provides lots of features and functionalities free of cost and you can enjoy most of the features and functionalities just by activating the plugin on your site.
In the premium section of WP Fluent Forms, you can get the same features maintaining a standard quality with a less price compared to Gravity Forms. Moreover buying the Agency Licence, you can use a single site license for $49 whereas Gravity Forms costs $59 for the basic plan. You also can use up to five domains for $89 whereas Gravity Forms provides three domains for $159. Basically, there are three pricing plans of WP Fluent Form and all the plans are pretty much affordable for the users.
On the other hand, Gravity Forms is a premium plugin that offers several types of pricing plans with high costing to its users. Using Gravity Forms, you can’t get any feature without costing a penny. Their pricing plan usually ranges from basic to elite licenses for the users.
In the pricing sector, WP Fluent Forms wins the comparison as it provides more features with a flexible pricing plan.
Both the plugins are excellent in their own right and they are highly functional in creating dynamic forms on your site. But there are some basic differences that make the two plugins distinct from one another. To make
First of all, using WP Fluent Forms, you don’t need to install any other plugin or add-on for having individual functionality, so that you don’t need to spend an extra penny. On the other hand, using Gravity Forms, you need to purchase and install extra plugins for getting individual functionality. That costs you so much hassle and price as well. Here, take look at the comparative overview of the plugins:
|Features||Gravity Forms||WP Fluent Form|
|Ease of Use||⭐⭐⭐⭐||⭐⭐⭐⭐⭐|
|Free 3rd Party Integrations||⭐⭐⭐⭐⭐||⭐⭐⭐⭐|
|Licensing & Pricing||⭐⭐⭐||⭐⭐⭐⭐⭐|
|Documentation & Support||⭐⭐⭐⭐⭐||⭐⭐⭐⭐⭐|
The above comparative view shows the actual character of two plugins. If
The user interface of the Gravity Forms is outdated and not user-friendly as WP Fluent Forms. For instance, WP Fluent Forms provides you pre-built form template and custom preview section to monitor your customization whereas Gravity Forms doesn’t provide you such features on your form. The pricing bundles are not flexible whereas WP Fluent Forms provides you all that without paying a penny.If you don’t mind putting in a bit more effort and need to make use of fairly basic and advanced forms as well, the freemium WP Fluent Form could be a better value proposition for you.
Moreoveryou don’t need to install any further add-ons or plugins to have individual funtionality.
The above-mentioned ROI chart is calculated in terms of different pricing plans based on two parameters. The Green bar demonstrates WP Fluent Forms and Grey bar as Gravity Forms and the above points of each bar show the ROI of each product.
Here, the Price of a particular plan represents the Cost of Investment of ROI and the acquired Ratings of a particular product mentioned in the above table represents the income or Net Profit of the ROI.
For example, for the single license, WP Fluent Forms achieves 2.08 and Gravity Forms achieves 1.16. Have a quick demonstration of the calculation in terms of WP Fluent Forms and Gravity Forms:
ROI = (Net Profit or Ratings * Number of Domain/ Cost of Investment)
1.53 = (75*1/49) ➡️ WP Fluent Forms
1.16 = (69*1/59) ➡️ Gravity Forms
N.B: RoI cannot be measured for an “unlimited” number of domains. So, on a practical basis, we measured it on a set parameter of 50 domains and 5 years timespan. The more timespan you consider, the RoI on WP Fluent Forms go higher, and that of Gravity Forms’ go lower as you have to pay for it annually.
After demonstrating the aforementioned aspects it’s clearly evident that it’s way more easy and comfortable to use WP Fluent Forms than using Gravity Forms.
I hope this write-up helped you to choose between WP Fluent Forms and Gravity Forms. If you like the post or if you have anything to share relevant to the issue, please let me know by leaving a comment below.
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