The contact page is an essential part of every great website. In many ways – for more engagement and improved user experience success depends on it. Styling WordPress forms, hence, need to get an equal attention like other parts of your website.
Users love to fill out a form that’s nicely designed, beautifully organized, and easy to understand. Moreover, designing a contact form is fairly uncomplicated if you get in touch with the right tool.
A prolific form design needs two things: the information you want to collect from the visitors and the design you want to impress your users with. For HTML static site, you need to create the contact form manually whereas in WordPress, you can do that more efficiently.
Why A Good Contact Form is Needed for Your Website?
For all websites, a contact form is a must-have part to build a loyal audience. If you run a personal blog, your readers may want to connect with you with queries. The more you can meet their need, the bigger benefit you can achieve.
In case of a business website, customers need support for the services they have purchased. Or, even more importantly, your potential customers may ask you questions before buying something. Either way, users can get in touch with you any time they want.
Above all, contact forms allow users to communicate with the webmasters directly without any barrier. It gives them a feeling of private and safe communication. Unfortunately, many webmasters don’t concentrate on their contact page.
Keep in mind that, contact page is a great tool for lead collection. If you feel you’re not getting enough outputs from it, then this article will help you. We have compiled a list of suggestions to make your form stand out from mile.
Read along to know about styling WordPress forms and make sure your form is ready to boost overall conversion.
How to Create a Contact Form Page in WordPress?
WordPress is one of the most used CMS all over the internet due to its flexibility and a horizon of possibilities. Among the set of solid features, unfortunately, it does not bring a contact form inside. You have to make it by yourself as your business can’t move without it.
A contact form plugin can reduce your effort and help you build a functional, optimized, and conversion-ready form in a moment. WP Fluent Forms is a free WordPress form builder plugin that comes with a wide range of input fields and functionalities to create multiple types of contact forms.
We recommend WP Fluent Forms because our team sedulously built it to make it the most user-friendly contact form plugin for all-level users. You can get the free version from wordpress.org and the WP Fluent Forms Pro Add-on from our website.
The step by step guide on how to create a new contact form is available in our documentation. By following the instructions stated there, anyone can build a fantastic form. We assumed now you have successfully created a contact form.
Now have a look at the best practices of styling WordPress forms to boost your conversions and convince more users.
Make it bold
Make your forms stand out from others. Give attention to the design to ensure that users fill out the form with great enthusiasm. Keep the form simple and the design of the page should follow it. Otherwise, it would be hard to lock the user’s attention on the form.
If you’re falling short on ideas, try to build a form after getting inspired
Avoid redundant fields
Being careful with the form creation is important because the amount of sales depends on it most of the time. It’s not an offense to add as many fields as you want; but remember, additional fields require extra time that may cause a loss on the form completion.
That’s why it’s needed to incorporate only the necessary fields and discard those which has a little value. Ask most relevant questions because users are likely to respond better to a form with fewer input fields.
Use multi-step forms if needed
There’s an ongoing myth between single-step and multi-step forms. Some experts think single-step forms are better while others have an opposite view. Both types of forms have its own advantages and disadvantages. Sometimes it’s a must needed matter to use multi-step form and the same thing goes for single step form.
Online users want to accomplish a lot of things within a shorter time period. Also, they’re less likely to spend enough time on a single web page. To achieve your goal with forms, you need to guide them properly. Multi-step forms work best when the form is too long and requires a lot of time with multple types of user data.
Conditional logics for more control
In many cases, some of the form fields may be unnecessary for particular users. It’s a good practice to hide the unnecessary elements so that users can go through only the essential fields. Conditional logics allow to hide and show the elements in your way.
The best part is users only have to fill out some fields when they appear and the control is in your hand. If they are not eligible for some options, don’t show it to them. For
It’s not a good idea to give warning when users are about to submit the form (whereas they have spent some time to complete it). Rather you should place inline validation. If they can know what’s happening real time, it could bring more benefits.
But, the best practice with inline validation is users shouldn’t be bothered instantly. At least, the validation should appear right after they have completed a field. You can give some hints though while creating a password (Your password should be a mix of character and number) or username (some pre-generated idea based users name or email).
Address, map, and phone number
While users know they can reach you through the contact form it’s also helpful to provide an alternate way of contacting. It will help them to find the most convenient option to communicate. Sometimes they need to get an urgent response and your contact form can’t assure that.
Although your business is online it tends to boost better engagement if you add local address with Google Maps (or a custom map). People know you exist in real. Besides that, adding
Top align labels
Labels can be placed anywhere and there’s no hard and fast rule for that. Forms with top aligned labels are converted higher than forms with left aligned labels. Moreover, top aligned labels look good on mobile screen as well.
For large data requirement, you can use left align labels because they help users scan easily. Furthermore, they consume lower space which reduces unnecessary height for the form. For small or single-step forms, the top align labels is more considerable.
The call to action is the telling part where you want your users to click finally. Make it bold so you can draw user’s attention to there. Primary and secondary two separate buttons bring more effective outputs as their purpose is significantly different.
Also the color of CTA button is important to give priority. Human eyes get attracted to the bright color. Let’s decide the color based on your overall design scheme but consider anything dark.
Making your forms secured from spam is another crucial point. Luckily, there are learn methods to do that and one of them is Google’s reCaptcha. Although it’s not the ultimate firewall still it has a wonderful benefit in terms of saving the form from getting attacked by spamming bots.
Several studies found that some users take captchas negatively. As long as it only requires a click on the checkbox, users don’t get much frustrated. Security comes first so
Avoid all caps
When you’re setting placeholder text and field labels, avoid all caps. Because all caps are hard to scan considering which is comfortable on the eye. Sentence case is the most readable format learn and all of us are used to it since we read almost all text with this format.
It’s just a text and it should feel like that way. Don’t make it difficult for the users.
Social links under forms
Whatever you do online, you should earn a robust trust base from your users. This way the business will sustain longer and loyality can be achieved throughly. Besides contacting you through the contact forms, some users may prefer to connect with you via social media channels.
Above all, social platforms like Facebook and Twitter offer a feeling of comfort. Seeing your activity there, users can easily be persuaded to get in touch with you. It seems easier and more lively as well compared to the contact form.
Do you want more subscribers to your email list? You should use opt-ins on the prominent places of your website. And, the form can be a good place to ask users to put their email address for receiving regular updates.
To do that add a check box below the form which seeks permission from the users whether they want to join the list. Building an email list can be a grand source of prospective traffic and trusted customers. Let’s give users a feeling of groing together.
FAQ and other resources
If you’re just starting off, you may not find it difficult to reply all the queries made by your customers. You’ll start noticing after a while, a lot of people ask same things or the questions vary slightly. Many popular websites include a FAQ section if users get their questions answered.
Alongside adding the FAQs, you can set a link for the additional resources. For instance, if you have documentation and guides on different topics, let the visitors know it exists before they’re going to submit a form.
Better if you know CSS
What you see on the internet all are result of CSS. To give an interesting look to a flat web page, nothing is more powerful than CSS. If you are an expert or have some knowledge on CSS, you can modify the form with a visually appealing layout.
If you don’t know how to style with CSS, you can learn it online. There are thousands of free resources available to start right away. Well, it’s not obligatory to learn CSS but if you can edit the codes you can design a better form that inspires millions.
Also, many popular forms builder plugins like WP Fluent forms allows users to include additional CSS which simply changes the existing design in your way.
Grouping for similar fields
It’s easier to grasp if all the semantic data fields are arranged under a single group. To illustrate more, you can keep name, phone number, email address in a section called personal details. Likewise, the payment section needs to be filled out with card number and card expiary date.
In case of a long form, there’s a great chance of users being overwhelmed. But, if you create groups with a logial base, form completion rate may increase faster as it gives users an easy understanding of the required data.
Add some information users should know
Make your contact form welcoming, not like you’re forcing your users to put their data. If it’s possible set a polite message to invite them to get in touch with you. Also, let them know in what purposes they can contact with you.
It’s not mandatory but a good practice to guide users with some basic information before sending a contact request. To demonstrate more, you can keep a support form only for the existing customers and a general contact form for all. How long they may have to wait to get response from you — you can mention that as well.
Include thank you message
A simple appreciation and acknowledgement makes users trust on your system. It requires time to fill out a form. After completing it, they could be happier by seeing a “Thank you for contacting with us. We’ll get to your query soon.”
Through this way, you can also assure you them of that the form was received by the authority. Alterantively, you can redirect users to a new page where you keep some offers for them. Or, if you take them to additional resources they might find it useful which could be a great signal for more conversion.
Put an asterisk mark for mandatory fields
Users should know about which fields are mandatory and which are optional. To save time and effort they may want to skip the optional fields but the compulsory fields should be remarked clearly. Many forms use asterisks to point out which fields are required.
Well, there’s another issue — some people (who are not too familiar with contact forms) may not understand this asterisk mark (*) means. For them, and for all, you can specify optional fields which denote all the other fields are obligatory.
Make some fun if you can
You necessarily don’t have to be too serious with the form. It can be more engaging if it’s presented in a conversational way by spicing up some fun. Let the users feel the emotion of your brand. With some graphics,
Clear text for submission button
When users come to the end of your form, they should know what happens next. The button must describe the action precsiely. A good idea is improving what’s written on the CTA otherwise adding a line of text for stating what they can expect. A two or three-phrase word like “Get early access” confirms an increased conversion. Make it descriptive, make it clear. Don’t keep your users in the dark.
Prebuilt templates are useful
Ready form templates are efficacious regarding effortless action. Also, they can help with some inspiration to create a great form. WP Fluent Forms has three prebuilt forms to use instantly. If you use WordPress plugins for creating form look for the plugins with templates. When you have no idea which fields are to include, the ready-to-use forms can ameliorate the process.
Helper text, tooltips and placeholder
Don’t expect every user is acquainted with the web forms. A number of people can get perplexed with what to write or what is the right version of a particular input. Helper text and placeholders – both can be highly beneficial to show the users the correct way.
You goal is to make the form unobtrusive for all the users. Adding placeholders make the forms easier to understand and faster to fill. Tooltips are also some great rescuers to clarify complex items. Placeholder is highly recommended. Between helper copy and tooltips – decide what to use according to the condition.
Bonus: Using automatic calendars to pick a date, month and year
Users can fill out the date with their freedom. That’s okay. Yet, if you provide them an organized and easy option it would be more effective. Adding calender means when users click on the date field, they will get a popped-out calender. From there they can pick a date easily with year month and day with a single click. It requires no manual typing and it’s a user-friendly option, too.
In a nutshell, form design tips and tricks are for accelerating your form conversion. I hope they will boost your forms with a great design and amazing functionality.
If your site is on WordPress then you’ll have plenty of options to make a contact forms without any complication. Even free WordPress plugins can give you the result at your will.
Don’t let the plugin decide what to do and what not to. It’s you who are going to present the form to your audience. It’s the form which presents your brand.
This article is to offer you some useful design hacks with form design so that users love it and as a result they can be converted.
WP Fluent Forms Pro
Enjoy all the advanced features in one package without getting into the hassle of managing multiple plugins
WP Fluent Forms is getting better with the race and users giving inspiring feedbacks. You can use it to see what features it got inside. I hope this article helped you much providing enough value in Styling WordPress Forms in a greater sense.
Apart from using plugins, you also can get more help and support using WordPress from WP Buffs, a WordPress website maintenance, and management support services provider. WP Buffs offers unlimited customizations and fixing jobs on your WordPress websites, so that you won’t have to worry about your website maintenance ever again!