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Email Marketing vs. Social Media Promotion: which one is better?

email marketing vs social marketing

Are you an online marketer?

If you are so, then you should know…

What is the best in between EMAIL MARKETING and SOCIAL MEDIA PROMOTION?

Before digging into the deep, I am going to give you a quick view of the context as mentioned above. Even if you are not a marketer, after reading this article you will have a clear idea of Email Marketing & Social Media Promotion and can make a decision what to do.

First of all, it is very hard to compare these two platforms as they serve very different purposes in the marketing arena. But for more better growth we need to distinguish which platform is more effective and how can we get more benefit by implementing the best one.

Both marketing platforms have two distinct approaches and they both work really fine. These two diverse channels contain a different set of goal, pros & cons respectively.

Social media has become a vital tool in the digital marketing arena. Social media promotes your brand globally, and it’s delighting to see the people are appreciating your post and sharing in real-time. It has become much more than just a platform for sharing your favorite recipe or posting a selfie.

On the other hand, Email has been throughout for pretty a bit longer. You can’t underestimate the influence of email, if you do so, you would probably be missing out something very significant. Email is still very much lively and it will stay longer.

As you see, even if you want to open an account in social media, you would need an email to register in that platform. Moreover, in some cases, it’s even more effective than the charismatic of these social media platform.

Here’s an outline of how social media and email stack up to each other in a few key areas.

When and Why Should You Use Email/Social Marketing?

email marketing vs social marketing

You should know when to use Email marketing strategy to maximize your output in general. In some cases, it wouldn’t be wise to adopt Email marketing or it could be a great decision when you know that Email marketing has the ability to attain high conversion rates at a below-cost than paid social ads. It also has the potential to provide a better ROI than social media. Now I am giving the information when to use Email marketing in order to get a better benefit from it.

1. In Terms of ROI

email marketing vs social marketing

In the case of ROI, still, email is ruling over time. You can choose any kind of technique or strategy but email marketing has the highest ROI rate. Statistics says the median ROI for email is 122%, on the other hand, ROI for social media is only 28%. It’s too much distance to reach email for social promotion. Here Email wins the race.

2. In Terms of Number

email marketing vs social marketing

There are approximately 2.5 billion email users globally, it means three times the value of Twitter and Facebook users consolidated. Marketers can have a vast opportunity using the platform to generate more traffic and gain revenue. One interesting thing is that social media platforms themselves depend on email for like password resets and registration procedures. Here, we see emails are far more used than that of the social media platform.

3. The email Itself is the Social Media

email marketing vs social marketing

Nowadays though it is almost impossible to think a world without Facebook, Twitter and so on before they were invented there was the only email ruling the online community. Today, still Email plays a vital role to make a balance in the online society.

In this time, we see Gmail has launched Hangout as a chatting system for its users. It’s been so much competition with that flashy social media.

Email can be integrated with social media like Facebook and Twitter. You can use the social media platform as a way to promote email content like e-newsletters and you can also use e-newsletters for promoting social media pages by linking or increase followers.

4. Holy Day Promotions

email marketing vs social marketing

As a business owner, you can apply different promotional offer by the Email, it’s is because consumers are likely to have the notification through Email rather than social media. When it comes to any special sales, add this item to your email lists and let the people know about your offerings. People still have their trust in receiving an offer from a company in a formal way like Emailing than the informal way like social media.

5. Interested Customers

email marketing vs social marketing

It seems much more authentic to connect with your fan or interested customers through Email than that of social media. Any kind of offer or promotional information you want to provide to your interested consumers, you should use Email for conveying the messages to them.

6. In Terms of B2B

email marketing vs social marketing

In B2B methodology, when it comes to nurturing lasting partnerships and professional relationships, Email is the better choice in this respect. About 59% of B2B marketers think that email marketing is the genuine source for lead generation. 

About 59% of B2B marketers consider that email marketing is the best source for lead generation.  The Email is not only a more traditional and popular way of the communication platform but also it’s the way to build up your reputation as a strong and relevant marketer.

In this case, Social media can play a light role to contribute to the business. Using social media to present light content to your audience which can be linked back to your wite or email address.

7. In Terms of B2C

email marketing vs social marketing

In business to customer(B2C) is a form of businesses where a company is related to its consumer basically end user directly. It’s one of the popular ways of communication. In B2C methodology, you should apply a proper strategy to manipulate the customers.

If the target audience is the youths and young ones, then it would be wise to use social media marketing, on the other hand, if the target audience is the elderly above the age of 35, then it should be the Email marketing.

In B2C methodology, you should apply a proper strategy to manipulate the customers. If the target audience is the youths and young ones, then it would be wise to use social media marketing, on the other hand, if the target audience is the elderly above the age of 35, then it should be the Email marketing.

8. Getting Viral

In the sense of virality, social media has the ability to make your content goes viral. Through the Email, you only have limited option to perform, on the other hand, the content of the social media can be clicked, liked, commented/replied, shared, tweeted/retweeted, etc.

For these users get more options to engage themselves to interact with your content. If your content gets shared/retweeted, it will be seen by those who aren’t already your followers or on your friend list.

9. Branding Purpose

email marketing vs social marketing

When it comes to branding, social media gets a step forward ahead as it helps you establish your brand identity. By sharing your content on your social media with your logo, information about products or well-written posts showing thought, ultimately your brand identity becomes more obvious. This is something that an Email can’t do.

10. Different Targeting Options

email marketing vs social marketing

Social media gives you a wide range of targeting options for making your business one step forward. You can deliver and share your content with people based on demographics, interests, behaviors, etc. Social media companies are constantly developing their tools so that both advertisers and consumers have a good experience with the advertisements.

11. Security & Targeting

email marketing vs social marketing

When it comes to security, Email comes one step forward and it’s pretty simple to maintain proper security through emailing. In your own email lists, you can decide to wipe this out. But in the case of your social account, there is always a risk that a platform might close your account down. Even for social media marketing strategy, you should at least need to have email list fall back on.

Targeting is another very important way in the marketing sector. It is said that a better-targeted your marketing materials are, the more successful you’ll be. Here, the email goes forward as you can segment your list as many ways you want to target. Though paid social media advertisements also offer some sort of sophisticated options for controlling the matter.

Before Ending

After all, you shouldn’t bother with any one of the platforms. Email marketing might be a stronger marketing platform overall, but social media marketing platform is still significant simultaneously, and it can offer great returns if you do it perfectly. Social media can assist in email marketing in raising the conversion rate.

Finally, in this situation, both social media marketing and email marketing are well worth your time and effort. If you need to choose one over the other, though, email marketing would be the better one, because it reaches more people, drives more conversions, and obviously has a higher ROI than social media marketing.

Some of the vectors were created by www.freepik.com

The best way for a smart marketer is to focus on the majority of your energy on email marketing, but use social media and other strategies to supplement your attempts, promote your brand and grow your email list. If you found this article interesting, you can check out our blog section for having more resources on different WordPress based topics.


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Sazzadul Bari

Sazzadul Bari is a digital marketing strategist at WPManageNinja and also the man behind BlogCD, specializing in content writing and lead gen. He loves to play with words and has a flair for writing on a variety of topics. He is an avid cricketer, a lover of everything entrepreneurship, and a keen reader of Francis Bacon's essays.

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