How to create an Amazon comparison table/chart on WordPress?

Most affiliate marketers depend on improving user experience to increase the conversion rate. Amazon affiliates are no different. It’s no secret that you need to produce excellent content to stay driven traffic to your Affiliate website.

However, to increase your Amazon conversion rate, you need to visualize data using an Amazon comparison table, product table, product box, widget, and many more.

Why should you optimize the Amazon conversion rate?

Affiliate marketing looks very different than it did before. Scraping product data straight from Amazon and slapping it on your site doesn’t work anymore; it can actually get your account banned.

On top of that, Amazon’s affiliate commission rates have dropped significantly over the years. So instead of relying on old tricks, marketers now need more traffic and more conversions just to hit the same numbers.

The problem is, SEO takes time and money. Ranking a new page can take months, and there’s no guarantee it pays off. That’s why more affiliate marketers are shifting focus to conversion rate optimization, getting more value out of the traffic they already have.

In practice, this means writing genuine, in-depth review articles instead of thin content, and using product tables and comparison tables to help readers scan and compare options fast. It’s not just about looking professional; it directly shapes whether a visitor clicks through and buys.

Why do you need an Amazon comparison table/chart?

The Amazon comparison table/chart allows you to illustrate a product’s features, description, and detailed data. With a product comparison table or chart, you can help your audience discover various sides of a product.

As a result, they will decide better and quicker, without even reading an entire post. A product comparison table or chart can also help if you want to present a data-driven product demonstration.

Besides, many Amazon products do not have a proper description. Sometimes they even lack the necessary piece of information.

Sure, you can do your own research and create a detailed review. However, most audiences will rush through your article and might eventually leave without making any decision. 

With a WordPress plugin like AzonPress, you can create a stunning Amazon comparison table to convert those customers into sales. Besides, several other WordPress plugins can help you build Amazon product comparison tables.

After reading this article, you’ll know exactly how to create and customize a comparison chart for products with AzonPress.

What is AzonPress?

AzonPress is the best Amazon affiliate plugin for WordPress. It enables you to create a product table, comparison table, product box, bestseller list, product comparison chart, widget, CTA button, image link, text link, etc. On top of all that, it offers unlimited customization features.

The plugin is designed for Amazon affiliate marketers. It works with Amazon advertising API access and pulls product title, picture, prime status, highlights(description), etc. automatically. With this Zero API feature, you can add a custom product without API.

Note that AzonPress can also pull product descriptions on a product highlighter box. If you do not want to craft a product comparison table, you might want to use that feature.

Key features of AzonPress include:

• Zero API product management: Add and manage Amazon products without needing Amazon API approval.
• Link scraping: Pull product data automatically from just a URL, no manual entry needed.
• Geo-targeting: Redirect visitors to region-specific stores or links, useful for global affiliate campaigns.
• Comparison tables: Build customizable product comparison tables to help visitors make buying decisions faster.
• Link management (Cloaking + Auto-Update): Cloak affiliate links and auto-sync product descriptions, so listings don’t go stale.
• Auto 404 checker: Catches broken affiliate links before they cost commission.
• Customizable layouts: Grid, box, list, table, and widget display options with full CSS control.
• Gutenberg blocks: Insert live-synced product blocks directly in the block editor.
• Advanced reporting dashboard: Track clicks, referrals, and campaign performance in one place.

AzonPress’s Amazon comparison table feature helps you create a detailed feature comparison between two or more products effortlessly. So without further ado, let’s learn how to create product comparison tables with AzonPress.

Tutorial: Steps to create Amazon comparison table with AzonPress

AzonPress pulls product data directly from Amazon using the Product Advertising API; pricing, images, ratings, and descriptions update automatically, so you’re not manually editing tables every time a price changes.

Beyond comparison tables, AzonPress includes product tables, bestseller lists, and CTA buttons, all built to turn product content into affiliate clicks.

Here’s how to build a comparison table:

Step 1: Install and activate AzonPress

AzonPress is a premium affiliate marketing plugin, so the first step is to purchase the plugin.

After completing your purchase, you’ll get access to the WPManageNinja Dashboard. Log in with your account credentials, and under the My Products section, you’ll find AzonPress if you’ve already purchased it.

• Now download the ZIP file.
• Then go to your WordPress dashboard > Plugins > Add New> Upload plugin.
• Choose the ZIP file, click Install Now, and activate the plugin once it’s installed.

Step 2: Add comparison table

To create your Amazon comparison table/chart, head to WP Dashboard → AzonPress → Amazon → Comparison Table → Add New Comparison Table.

Step 3: Search for products

Use the product search bar to find the products you want to compare, then checkmark the ones you want to add.

You’ll be prompted to enter a Table Title; enter one, then click Create Table.

AzonPress automatically pulls in product details and generates a buy button linked to your affiliate ID. The affiliate link also gets added to the product image and title, so every clickable element drives traffic through your link.

Step 4: Customize the table

Here comes our customization part. AzonPress allows you to customize your table with Yes/No elements, Custom Text, HTML, Shortcode, and Star Rating. Besides, you can use Custom CSS for advanced design.

You can use Yes/No elements for must-have features or frequent comparisons. For example, use Custom Text for statistical comparisons, HTML for a better graphical demonstration, and shortcodes to add any shortcode element you want to add.

However, your objective is to build a well-organized product specification comparison table. So unless there’s something you want to illustrate using those elements, you can ignore Yes/No, Custom Star, or Shortcodes. 

Now you should add and name the new rows by selecting Add New Row>Your desired element from the comparison chart editor. 

AzonPress contains draggable rows. You don’t need to set them in a precise order.

Step 5: Set custom values

Once your rows are added and named, it’s time to fill them in with actual product data.

Add a custom value to a row if you want a single, short piece of information to appear in that cell. 

For longer values, switch to Custom HTML instead of Custom Text. Use simple code to differentiate between sentences.

As you’re creating a product specification comparison table, you might want to highlight one of the products and make it more attractive.

AzonPress can handle that task too! You will find a Show More Options button under each product to add Featured Text. You can also select Primary or Secondary Colors to highlight the featured text.

Step 6: Preview and publish

Once customization is done, preview the table and check that everything looks right: spacing, values, images, links.

If you’re Happy with it, simply copy the shortcode and paste it into your desired page. That’s it; your comparison table is ready to go live.

Here’s a demo of an Amazon comparison table built with AzonPress:

Wrapping up

There is hardly any plugin as flexible as AzonPress. I hope this article will help you create a fantastic product specification table for any product.

To create such comparison tables or charts, get AzonPress. Believe me; you won’t regret your decision!

Start with the basics: product info and Custom Text rows. Once you’re comfortable, layer in HTML, Star Ratings, or Custom CSS to make your tables stand out and convert better.

So that was all for today. Subscribe to our YouTube channel to get WordPress-related tips and tricks. Also, follow us on Twitter and Facebook.