Before the rollout of the August 2024 update, I was sifting through my website’s data on GA4. Now, for those who are well-versed, it’s common knowledge that SERP positions drop over weekends that are immediately recovered on the following weekdays. There are some prevalent theories trying to explain this SERP behavior. However, none of these […]
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Newsletter Sponsorship: A New Way to Supercharge Your Advertising
‘You’ve Got Mail!’ Remember that rush of excitement when you get a mail? Your audience feels that too. But here’s the catch—today, they’re bombarded with 121 business emails daily. So, how can you cut through the noise and make your message stand out? This is where the newsletter sponsorship enters! Newsletter sponsorship places your brand […]
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Most Popular WordPress Affiliate Plugins
Affiliate marketing is a brilliant approach for monetizing websites. WordPress offers a range of plugins to assist in managing and optimizing your affiliate links and programs. Whether you’re a seasoned marketer or just getting started using the tools can greatly boost your affiliate marketing endeavors. In this guide, I’ll discuss WordPress affiliate plugins and how […]
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How to Design a Sign-up Form in Elementor
You need a sign-up form to allow people to register on your website or to subscribe to your newsletter. However, designing a lucrative form may seem daunting for some business owners. I often see that people kept the form at its basic style, while there was the opportunity to make the form more appealing. In […]
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Google’s March 2024 Core Update: New Rules for Spammy, Low-Quality & AI Contents
March 5, 2024, is the date when Google dropped a massive piece of news. It’s another Google broad core algorithm update. They’ve renamed it – the Google March 2024 core update. And guess what? It’s all set to shake things up this month. The mission? To track down spammy, low-quality & AI-generated content. So, if […]
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Free Influencer Marketing Tools
Influencer marketing is the hot cake now with so many possibilities for digital entrepreneurs. If you’re active on social media and engaged with your niche, then you’ll probably know about who are the popular faces in your niche. But that’s not always the case. Sometimes you need to find out the top influencers to work […]
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11 Open Source Marketing Automation Tools for Business Success
In the modern business landscape selecting the right tools and techniques for marketing is crucial since it’ll shape the future of your business. So, when it comes to selecting the right open-source marketing automation tool for your business, it’s a matter of automating efforts, boosting marketing efficiency, and saving time. However, identifying the right marketing […]
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All in One SEO vs. Yoast – Which SEO Plugin is Right for You?
All in One SEO and Yoast are both renowned plugins. When you’re about to pick an SEO tool for your website, chances are very high that you’ll encounter one of these two! Before getting into the main discussion, you may want to know why you need an SEO plugin. Even in this era of AI, […]
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Successful Brand Building 101
When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch By definition, a brand equates to a collection of ideas intended to set the products […]
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Digital Marketing: Advantages and Disadvantages
Over the past two decades, marketing has taken a digital form, and with the widespread use of the internet, it has evolved into digital marketing with its own unique identity. Digital marketing is performed on websites, search engines, email, or social media platforms where a mass audience gets aware of a brand or product. If […]
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Marketing Tactics vs Strategy: What’s the Difference?
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu Strategy and tactics are two essential elements of marketing success. While they sound awfully similar and may seem like a doppelganger of one another, they’re not quite the same thing in a marketer’s eyes. It’s like […]
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10 Tools To Run Proper Fundraising Campaigns Online
Fundraising for a noble cause is always welcoming to people. But starting the campaign can be a bit overwhelming at first. With mass people leaning on digital platforms, raising funds has become more complex than ever. Running a non-profit organization involves a significant portion of time on fundraiser planning. These include pushing the campaigns on […]
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Top 10 SEO Mistakes You’re Probably Making
Do you often get confused about why your blog isn’t ranking in Google searches even after using the hottest focus keywords? The reason is simple. Basic SEO practices are just not enough to keep up with the Google search engine algorithm these days. As a lot of site owners, you are making some errors that […]
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Ultimate Guide to Conversion Funnel Optimization
If you are an online business holder, you already have created a conversion funnel in the process. So, don’t be intimidated hearing the words “conversion funnel.” Having a marketing funnel is common and happens automatically when running businesses. But optimizing the conversion funnel is the main challenge. But don’t you worry! Because this blog is […]
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18+ Common Email Marketing Mistakes You Should Avoid
When it comes to marketing a business online, email marketing is a very powerful component. It’s the quickest and easiest way to turn your subscribers into customers. But you’re probably making common email marketing mistakes you haven’t realized yet! Before we jump into the details, we first have to start with the definition. What is email […]
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