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What is an Appointment Scheduling System and Why Does Your Business Need One?

Effective time management is not a luxury, it is a requirement for success. Whether you’re running a startup or leading an established company, time is a precious asset. On the other hand, managing this area of business can be a challenging effort, particularly for startups and small enterprises when every minute matters. Appointment scheduling systems […]

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What’s Coming in WordPress 6.3?

It has been 20 years since WordPress started its journey as a CMS platform. In this long journey, WordPress has released many major updates to ensure freedom, flexibility, and fun for its users. Many WordPress developers are relentlessly working to improve user experience by releasing newer versions. The next major update, WordPress 6.3 is due […]

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WordPress Turns 20: The Journey to Becoming an Undisputed King of the CMS Market

A blogging platform, a web content management software, a website builder…you can call it anything, we call it WordPress! It is the platform that helped millions of people go online with their opinions, portfolios, products, businesses, and organizations. It is also the platform that connects thousands of people beyond the geographical borders. WordPress, a platform […]

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Successful Brand Building 101

When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch By definition, a brand equates to a collection of ideas intended to set the products […]

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Digital Marketing: Advantages and Disadvantages

Over the past two decades, marketing has taken a digital form, and with the widespread use of the internet, it has evolved into digital marketing with its own unique identity. Digital marketing is performed on websites, search engines, email, or social media platforms where a mass audience gets aware of a brand or product. If […]

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Marketing Tactics vs Strategy: What’s the Difference?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu Strategy and tactics are two essential elements of marketing success. While they sound awfully similar and may seem like a doppelganger of one another, they’re not quite the same thing in a marketer’s eyes. It’s like […]

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