Marketing tips

Successful Brand Building 101

When you are in the market to sell a product or service, you need a clearly recognizable visual and verbal identity, and that’s what a brand is. Branding is the art of becoming knowable, likable, and trustable. – John Jantsch By definition, a brand equates to a collection of ideas intended to set the products […]

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Digital Marketing: Advantages and Disadvantages

Over the past two decades, marketing has taken a digital form, and with the widespread use of the internet, it has evolved into digital marketing with its own unique identity. Digital marketing is performed on websites, search engines, email, or social media platforms where a mass audience gets aware of a brand or product. If […]

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Marketing Tactics vs Strategy: What’s the Difference?

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” –Sun Tzu Strategy and tactics are two essential elements of marketing success. While they sound awfully similar and may seem like a doppelganger of one another, they’re not quite the same thing in a marketer’s eyes. It’s like […]

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Boost Sales With Marketing Personalization

Have you ever noticed that all the content of the online shop you are a regular at, somehow fit your preference? Especially all those on the homepage? If you’re wondering how it happens, then you are yet to know about personalized marketing. It’s a marketing strategy convenient for both the business owner and the consumer. […]

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